

Quick Market Snapshot:
- Nickname: Military City, USA (home to Joint Base San Antonio)
- City population: 1,572,360
- Metro nonfarm payroll jobs (June 2026): ~1.20M, up 0.6% year over year
- Metro unemployment rate (June 2026, NSA): 4.8%
- Texas franchise establishment growth rank: #1 nationally (2026 forecast)
- Community: a fast-growing base of local entrepreneurs and franchise owners across the metro

