Additional Resources & Educational Tools


For more education, inspiration and motivation on franchising, becoming a business owner, changing your life and being successful, check out some of my favorite books on these topics.

The E-Myth Revisited

BY Michael E. Gerber

An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.


The Franchisee Lifestyle

BY Adam Goldman

Building a successful business is hard work. Add to that the fact that 9 out of 10 fail within their first year, and you can see why many people take the safe option of a regular pay check. But there is another way to ensure success, and it comes through becoming a franchisee.


Dare to Lead


Leadership is not about titles, status, and wielding power. A leader is anyone who takes responsibility for recognizing the potential in people and ideas, and has the courage to develop that potential.


Steve Jobs

BY Walter Isaacson

Based on more than forty interviews with Steve Jobs conducted over two years—as well as interviews with more than 100 family members, friends, adversaries, competitors, and colleagues—Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries.


Cant Hurt Me

BY David Goggins

For David Goggins, childhood was a nightmare — poverty, prejudice, and physical abuse colored his days and haunted his nights. In Can’t Hurt Me, he shares his astonishing life story and reveals that most of us tap into only 40% of our capabilities. Goggins calls this The 40% Rule, and his story illuminates a path that anyone can follow to push past pain, demolish fear, and reach their full potential.


Rocket Fuel

BY Gino Wickman

Visionaries have groundbreaking ideas. Integrators make those ideas a reality. This explosive combination is the key to getting everything you want out of your business. It worked for Disney. It worked for McDonald’s. It worked for Ford. It can work for you.