Quick Market Snapshot:
- Nickname: The Windy City
- Metro population (2025): 9.4 million residents U.S. Census Bureau estimates
- Metro civilian labor force (June 2026): ~4.98M
- Chicago metro unemployment rate (June 2026): 5.3%, up from 4.7% a year earlier
- Illinois franchise growth rank: not in the national top 10 for 2026