Independent businesses are built entirely from the ground up. Independent entrepreneurs must build their branding, systems, operational processes, and attract customers while at the same time taking on a great deal of additional risk in addition to all of that uncertainty.
With franchise ownership, you get a structure for your business (the exact nature of which is provided by the franchisor), a well-known brand name, and regular support from your franchisor. This reduces your need to have “trial & error”, shortens your learning curve, and allows new franchisees to become profitable faster than if they were to start their own independent business.