Enterprise is one of the fastest-growing communities in the country, which means a steadily expanding base of local customers for franchise businesses. It’s an unincorporated town of roughly 221,831 residents (2020 Census) in the Las Vegas Valley that grew about 46% between 2017 and 2022 — fast enough that, if it incorporated, it would be Clark County’s fourth-largest city behind Las Vegas, Henderson, and North Las Vegas.
With a median household income of roughly $98,500 (2024 U.S. Census estimate), well above the U.S. median, Enterprise has strong household spending power. Master-planned communities like Mountain’s Edge and Southern Highlands, along with direct access to I-15 and the 215 Beltway, also make it a well-connected market for service, food, fitness, and family-oriented franchises.