Written and reviewed by Adam Goldman, franchise consultant (20 years in business, 10+ years as a consultant), former master franchisor. Last reviewed November 13, 2026.
Figures as of November 2026.
Among FranchiseCoach’s 180 placements from 2017 through November 2026 — 152 clients, and 180 transactions because some bought more than one territory — 62% came from corporate jobs, 44% chose a home-services brand, and the median liquid capital was about $114,000. Nearly half of clients bought in Texas.
I’m Adam Goldman, a Houston-based franchise consultant with 20 years in business and 10+ years as a franchise consultant. I’ve guided thousands of franchise buyers and placed 180+. Help is $0 cost to you. This page reports what my placed clients actually look like, from the records I still have in Entree.
How these figures were counted. Source: Adam Goldman’s client records in Entree, 2017 through November 2026. The set is 152 placed clients and 180 transactions; some clients bought more than one territory, so the transaction count is higher than the client count. The sitewide “180+ placed” figure refers to those 180 transactions. Percentages are of clients unless a section says otherwise, and they may not sum to 100 because of rounding. Liquid capital and ownership style come from the candidate questionnaire (142 of 152 clients answered the liquid-capital question). These figures describe this practice only — not the franchise industry as a whole.
Among FranchiseCoach’s 152 placed clients from 2017 through November 2026, 44% (67) bought a home-services franchise — the largest group by a wide margin. The next-largest group, 26% (39), is a mixed “other” category: mostly kids’ programs, mental health, beauty and salon suites, and med spa or weight loss. Fitness accounts for 16% (25), senior care 6% (9), B2B 5% (8), and food 3% (4).
| Industry | Share of clients | Clients |
|---|---|---|
| Home services | 44% | 67 |
| Other (mostly kids’ programs, mental health, beauty and salon suites, and med spa or weight loss) | 26% | 39 |
| Fitness | 16% | 25 |
| Senior care | 6% | 9 |
| B2B | 5% | 8 |
| Food | 3% | 4 |
Percentages are of the 152 placed clients and may not sum to 100 because of rounding.
Among FranchiseCoach’s 152 placed clients, 62% came from corporate jobs. Another 23% were already business owners, self-employed, or physicians, and 14% left the question blank.
Percentages are of clients and may not sum to 100 because of rounding.
Among the 142 placed clients who answered the liquid-capital question, the median was about $114,000, and the middle half fell between $50,000 and $350,000. 35% had $50,000 to $149,000, 23% had $150,000 to $499,000, and 19% had $500,000 or more.
23% reported under $50,000 in liquid capital. That is below the typical starting point I use with new buyers — at least $50,000 in liquid capital and around $150,000 net worth. Some of those clients combined financing, a partner, or other funding to meet a brand’s requirements. Liquid capital is not the same as total investment; total investment typically runs $125,000 to $500,000+, depending on the brand, industry, and location.
| Liquid capital | Share of clients who answered |
|---|---|
| Under $50,000 | 23% |
| $50,000–$149,000 | 35% |
| $150,000–$499,000 | 23% |
| $500,000 or more | 19% |
Based on 142 of 152 placed clients who answered the candidate-questionnaire item. Median about $114,000; the middle half fell between $50,000 and $350,000.
On the candidate questionnaire, 48% of placed clients described themselves as owner-operators, 34% wanted a semi-passive or part-time role with a manager, and 18% were undecided or open to either. These figures reflect how clients described the role they wanted, not a separate count of how each deal was structured at signing.
Percentages are of placed clients, from the candidate questionnaire.
Among FranchiseCoach’s 152 placed clients, 48% (73) bought in Texas and 52% bought elsewhere. The next most common states were Florida (10), California (9), Georgia (8), and Colorado and Pennsylvania (5 each). I work with clients in Houston, across Texas, and nationwide.
| Location | Clients |
|---|---|
| Texas | 73 (48%) |
| Outside Texas | 79 (52%) |
| Florida | 10 |
| California | 9 |
| Georgia | 8 |
| Colorado | 5 |
| Pennsylvania | 5 |
Florida, California, Georgia, Colorado, and Pennsylvania are included in the “outside Texas” share. They are listed separately because they were the next most common states in the records.
If you are leaving a corporate job, start with the comparison of corporate work and franchise ownership, and the definition of a semi-passive franchise if you want a manager to run daily operations. For capital questions, see how much money you need to buy a franchise and what you can buy with $50,000 in liquid capital. The figures on this page describe people I have already placed; your budget, market, and role may look different.
Among FranchiseCoach’s 180 placements from 2017 through November 2026 — 152 clients, and 180 transactions because some bought more than one territory — 62% came from corporate jobs, 44% chose a home-services brand, and the median liquid capital was about $114,000. Nearly half of clients bought in Texas.
Among FranchiseCoach’s 152 placed clients from 2017 through November 2026, 44% (67) bought a home-services franchise — the largest group by a wide margin. The next-largest group, 26% (39), is a mixed “other” category: mostly kids’ programs, mental health, beauty and salon suites, and med spa or weight loss. Fitness accounts for 16% (25), senior care 6% (9), B2B 5% (8), and food 3% (4).
Among the 142 placed clients who answered the liquid-capital question, the median was about $114,000, and the middle half fell between $50,000 and $350,000. 35% had $50,000 to $149,000, 23% had $150,000 to $499,000, and 19% had $500,000 or more. 23% reported under $50,000 in liquid capital. That is below the typical starting point I use with new buyers — at least $50,000 in liquid capital and around $150,000 net worth. Some of those clients combined financing, a partner, or other funding to meet a brand’s requirements.
Yes. Among FranchiseCoach’s 152 placed clients, 62% came from corporate jobs. Another 23% were already business owners, self-employed, or physicians, and 14% left the question blank.
Among FranchiseCoach’s 152 placed clients, 48% (73) bought in Texas and 52% bought elsewhere. The next most common states were Florida (10), California (9), Georgia (8), and Colorado and Pennsylvania (5 each). I work with clients in Houston, across Texas, and nationwide.
Help is $0 cost to you. No fee, no retainer, no obligation. You can book a free 15-minute call at https://www.franchisecoach.net/book-a-time/.
If you want to see whether your background, budget, and market look like a fit, we can talk through it on a free 15-minute call. Help is $0 cost to you.
Book a free 15-minute call$0 cost to you · 250+ brands · 180+ placed · 20 years in business · 10+ years as a franchise consultant
Related
