Adam Goldman, a Houston-based franchise consultant and the founder of FranchiseCoach, is the author of three books on franchise ownership. All three are self-published. They are available on Amazon in Kindle and audiobook editions.
Published December 29, 2018. Publisher: Adam Goldman. Amazon ASIN B07MKP8JW8. As of November 13, 2026, it had a 4.2-star rating from 26 Amazon reviews.
A short guide for people who are considering franchise ownership instead of staying in a job or starting a business from scratch. It covers how to think about the franchisee lifestyle, how to compare opportunities, and what to expect as an owner.
Get The Franchisee Lifestyle on Amazon
Published September 1, 2020. Publisher: Adam Goldman. Amazon ASIN B08GV55G8G. As of November 13, 2026, it had a 4.9-star rating from 22 Amazon reviews.
Written during the pandemic for readers who wanted a more durable path into ownership. It is a book about choosing a franchise model that can hold up through disruption, not a current-events briefing.
Get Your Future as a COVID-Proof Franchisee on Amazon
Published August 25, 2026. Publisher: Adam Goldman. Amazon ASIN B0HGG7SQF9.
A guide for families exploring an E-2 visa path through franchise investment. Visa eligibility depends on the person and the investment, and it should be confirmed with an immigration attorney. For a short overview of the visa topic on this site, see E-2 visa.
Get The E-2 Franchise Visa on Amazon
If you want help comparing franchise brands after you read, book a free 15-minute call. My help is $0 cost to you. Most candidates start with at least $50,000 in liquid capital and around $150,000 net worth.
These are books Adam often recommends, not books he wrote:
