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About Adam Goldman, Houston Franchise Consultant

Hi, I am

Adam Goldman

I’m Adam Goldman, a franchise consultant based in the Houston area. I help professionals and investors across the U.S., and internationally, choose a franchise that fits their budget, skills and goals.I’ve spent 20 years in business as an investor, founder, franchisee and master franchisor, and more than 10 years as a franchise consultant, so I advise from the owner’s side of the table. I work with 250+ vetted brands, clients have left me 48 five-star Google reviews, and my help is $0 cost to you, from our first call until the day you decide.
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Fast facts about Adam Goldman and FranchiseCoach

Adam Goldman is a Houston-based franchise consultant with 20 years in business and more than 10 years as a franchise consultant, and a former franchisee and former franchisor who grew a Vanguard Cleaning Systems region in Houston to more than 30 franchisees before selling it. Through FranchiseCoach, he helps people with $50K+ to invest compare 250+ vetted franchise brands, and his help is $0 cost to you.

  • Who: Adam Goldman, franchise consultant, FranchiseCoach
  • Based in: Houston, Texas (2525 Robinhood St, Suite 202, Houston, TX 77005). Works with clients across Texas and nationwide.
  • Experience: 20 years in business, plus 10+ years as a franchise consultant
  • Owner’s-side background: Former franchisee and former franchisor. Grew a Vanguard Cleaning Systems area-development region in Houston to more than 30 franchisees and 300 customers, then sold it.
  • Founder: Started three companies on two continents, including an IT company in Poland and a real estate investment company in Texas
  • Brands: Works with 250+ vetted franchise brands
  • Reviews: 48 five-star Google reviews
  • Cost: $0 cost to you. No fee, no retainer, no obligation.
  • Who he works with: Buyers investing $50K+ in a new franchise unit or territory. Occasionally he helps with an existing franchise resale.
  • Affiliation: Shareholder, FranChoice
  • Education: MBA, UC Berkeley Haas School of Business; BS in Economics and History, University of Illinois
  • Media: Host of the FranchiseCoach podcast (podcast and speaking)
  • Contact: (713) 309-6776 or book a free 15-minute call

Experience

  • Franchise operator: grew a Vanguard Cleaning Systems area-development region in Houston into a multimillion-dollar-a-year business with more than 30 franchisees and 300 customers, then sold it.
  • Founder: started three companies on two continents, including an IT company in Poland and a real estate investment company in Texas.
  • Franchise consultant: 180+ candidates placed since 2010, across 75 industries.
  • Host and speaker: host of the FranchiseCoach podcast. See podcast and speaking.

Who I Work With

  • Corporate professionals moving into ownership: managers and executives who want to compare a salary with franchise ownership before they make the leap.
  • International investors: buyers pursuing an E-2 visa through franchise ownership.

I’m based in Houston and work with clients across Houston and Texas, nationwide and internationally.

Credentials and Affiliations

  • Shareholder FranChoice
  • MBA UC Berkeley Haas School of Business, BS Econ/History University of Illinois

How I Work With Clients

  1. 15-minute match call: we confirm your budget, timeline, and goals.
  2. Profile and short list: I narrow 250+ vetted brands to the few that fit how you want to work.
  3. Due diligence: I help you read the FDD, talk with existing franchisees, and compare territories.
  4. Decision: you choose. No obligation, and no fee to you.

I work with buyers investing $50,000 and up. Most clients buy a new franchise unit or territory. Occasionally I help with an existing franchise resale.

Why I Do This Work, and What It Costs You

I went from employee to employer myself. I grew a Vanguard Cleaning Systems region in Houston to more than 30 franchisees and 300 customers, then sold it, and I’ve founded three companies on two continents. I know what the first year of ownership feels like, and I know which questions to ask a franchisor before you sign.

Working with me is $0 cost to you. There’s no service fee, no retainer and no obligation. If franchising isn’t a fit for you, I’ll tell you plainly.

Book a free 15-minute call

What Candidates Say

Adam helped me narrow down what I wanted to do from a bunch of franchises to start, to what I am doing right now.

Robert H. Houston

 

Adam has a great depth of info gathering and franchise suggestions.  He is not trying to sell anything too hard, very refreshing.
An analytical and calm approach to the business of franchise information and knowledge to a specific candidate’s needs.

Neil K. Chicago

Adam and team do an excellent job matching you with the best Franchise concepts that are aligned with your passion and interests. Adam does a great job of listening to you and has a knack for asking questions that makes you really think deeply about what motivates you and what excites you to do your best every day. It is important to know these things before one can decide what type of business to own. I had no idea there are 4,000 to 5,000 franchise concepts all around us! You need someone to guide you to find the best concept that meets your passion and interests.

Guru V. Columbus 
 

Read all 48 five-star Google reviews.

FAQs

Adam Goldman is a Houston-based franchise consultant with 20 years in business as an investor, founder, franchisee and master franchisor, and more than 10 years as a franchise consultant. He holds an MBA from UC Berkeley’s Haas School of Business.
My help is $0 cost to you. There’s no fee, no retainer and no obligation.
I work with 250+ vetted brands across many industries, and I narrow them down to the few that fit your goals, budget and lifestyle.
No. I’m based in the Houston area, but I work with clients across Texas, nationwide and internationally, including E-2 visa investors.
We confirm your budget, timeline and goals, and I tell you honestly whether franchising looks like a fit. If it does, we build a short list together.
Clients have left 48 five-star Google reviews. You can read them here.
Exploring franchises with $50K+ to invest? Book a free 15-minute match call.Last updated November 2026
Book a free 15-min call