Author: Adam Goldman

Adam’s varied experience in business, startups and franchising has given him the expertise to help entrepreneurs to find the best franchise for them. Over his 20 year career, Adam has founded three successful companies on two continents. These include an IT company in Poland and a real estate investment company in Texas. Most recently, Adam has grown the Vanguard Cleaning Area Developer concept in Houston into a multi-million dollar a year enterprise with over 30 franchisees and 300 customers. Adam loves starting businesses because of the excitement, flexibility, and upside that they bring. He especially loves franchises because they include structured processes that increase the likelihood of a business’s success. He decided to buy into the Vanguard Cleaning model because he saw the value of having a proven concept in order to successfully scale his business. Mr. Goldman’s professional credentials include a Master of Business Administration (M.B.A.) degree with a concentration in entrepreneurship from the University of California Berkeley. He enjoys living with his wife, Dori, and his three young daughters. He is currently training for a triathlon and serves on the local board of Entrepreneur’s Organization, the world’s top group of business owners.

FRANCHOICE, INC. Where “Helping People Realize Their Dreams” is more than just a slogan

What’s the best part of a FranChoice Consultant’s job? The answer you’d get from most of them is that it is their ability to positively impact the lives of hundreds of people every month. FranChoice is a franchise consulting firm that helps match would-be entrepreneurs with a franchise opportunity that best matches their needs, skills …


The Franchise Disclosure Document

What can you learn from the Franchisor’s FDD?     History of the FDD Prior to the 60s, there was little franchising momentum in the US. However after the success of McDonald’s, many other companies began to franchise their concepts and the franchise industry expanded rapidly. In 1979 the Federal Trade Commission’s FTC Rule became …


A Good Franchise Agreement Can Be Your Best Friend

If you are about to become a new franchisee, you may have some anxiety when it comes time to sign the franchise agreement. You will probably wonder what part of the franchise agreement is negotiable and how you can be certain you’re getting a fair deal. Every franchise company has a standard franchise agreement which …